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The Pastmaster

The Rise and Rise of Giorgio Armani

inside armaniThe Rise and Rise of Giorgio Armani

Our editor in chief shares his thought on how the greatest is still ruling the menswear scene.

 

One of my favourite movie directors, Mr Martin Scorsese once said that Hollywood is divided between two eras, there is BG, before Giorgio, and AG, after Giorgio. He was talking about the ace designer Mr Giorgio Armani and his contribution to Hollywood as a designer. Mr Armani is in his ninth decade and more than 40 years into a business which has radically changed fashion. Back in 1975 when he started, he exactly knew what he wants and has been doing it with unparalleled finesse.

 

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During the 1980, wearing an Armani was a status symbol and the brand’s power suit was in high demand. Dressing Mr Richard Gere in everything all Armani in American Gigolo was the high point of his success and he developed a love for Hollywood or should I say Vice-Versa. His styles have been featured in more than 100 movies and many Hollywood A- listers are his loyal fans who embrace Armani’s design aesthetics. Mr Armani’s distinguishing feature has been meticulous selection of fabrics with utmost eye for quality and craftsmanship. His top focus has always been on ‘’ un-stuffing’’ the menswear and thus given birth to a new set of technique characterised by no padding and minimal lining. He has a strong penchant for soft tailoring which gave rise to pyjama-like ease and the world took notice. His love for Blues and Greys is a not a news and his runaway shows are one big evidence of his prediction for these Manly tones.

 

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Giorgio Armani is a gifted business-man and an inspiring leader. The death of his friend and partner, Sergio Galeotti was a great loss to him and some thought the business will suffer. Mr Armani showed the World that he was equally talented to run the show as an executive as he was doing it as a designer.  He never looked back and expanded his business to many other verticals like restaurants, hotels and resorts worldwide. His foray in American market was marked by the birth of his ready to wear label, A/X Armani Exchange which in itself is successful brand. As of 2013, Giorgio Armani had an annual turnover of $1.6 Billion and counting.

 

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Giorgio Armani always believes in doing things ahead of its time and has been delivering with no failure. His latest presentation at his home- turf Milan for the SS‘17 was all Giorgio Armani speaking through his models, his styles and his show. Mr Armani has invented a template for his menswear which has been imitated by many of his counterparts. He continued designing clothes for new season on this template, the one which revolutionized menswear back then and now is considered bible by many. The collection was marked by relaxed casualness, with jackets sharply hugging the body but was never too gripping. Everything from shoes to bags was merely crossing the borders of formal and causal. He has always tried to put novelty into his classics and does it once again. The collection was based on theme of his travels around the world which he sees in his designs. We only see Giorgio Armani

 

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The Editor in chief for British GQ Mr Dylan Jones added on the launch of a movie done in honour of the great menswear doyen from Milan, ‘’ So many celebrities are paying tribute to this genius and it’s a testament to his reach on screen, runaways and the elegantly dressed streets were his clothes are worn’’.  The greatest of all time is not showing any signs of stopping and it is only good for all of us who are witness to his great permanence. Take a bow Mr Armani.

 

Words by Mr. Akshat Singh,
The Brand and Content Director at MR BUTTON

All images are sourced from  Getty images.